Sr. Manager, Digital Marketing Product Management

  • Spectrum
  • 46735, I-81 # 1, Alexandria Bay, NY 13607, USA
  • Nov 09, 2020

Job Description

JOB SUMMARYThe SpectrumSenior Manager, Digital Marketing/E-Commerce Product Management position is responsible for defining and launching a leading product enhancement roadmap from ideation to successful launch. This role will assume leadership in ad hoc cross-functional team building. Engaging and gathering input from stakeholders, budgeting, and authoring of product roadmap will be at the center of a fast paced, highly visible effort. They should possess strong communication skills crossing the boundaries between business and technology and ask the right questions. A passion for digital marketing/e-commerce and experience balancing competing priorities are essential qualities. This position will be a member of the Digital Marketing Product team reporting to the Director of Product. This role is responsible for the creation of a product roadmap and providing direction to the product and agile development team. They must ensure the end product not only functions but generates value and meets the needs of our internal and external customers. As part of the product team you will create the product strategy and communicate with stakeholders across the business throughout the development process. MAJOR DUTIES AND RESPONSIBILITIESCo-lead product strategy:Define and drive the product strategy alongside product counterpartsActively and consistently support all efforts to simplify and enhance the customer experienceProvide vision and direction to stakeholders and the development team throughout the processPossess deep understanding of industry best practices in digital marketing and e-commerce specific to the Cable or telecommunications space and translate appropriate steps for unique organization and market positionCreate and prioritize product development:Proactively identify analysis to support the effort and conduct with deep analytics when appropriate while maintaining an eye toward the bigger pictureGroom, refine, align and prioritize the team backlogUnderstand and utilize the SAFe Agile development model to drive continuous improvementCoordinate development releasesWork with Architect(s) to identify non-functional requirements Understand the perspective and role of each function in the business and evaluate competing interests in light of top-line business objectives Collaborative information gathering to translate high level process goals into specific sub-processes with appropriate documentationCommunicate across various stakeholder/business groups:Develop communication plan for stakeholders and process participantsSupport the development and communication of Product Strategies dependent on new services/features to drive financial resultsCommunicate team bandwidth and capacity with leaders and stakeholdersRepresent the team and clearly articulate risks, challenges, and successesCollaborate with the Creative team to synthesize timelines and scope for future sprints scope (legal, product enhancements, disclaimers) as appropriateCollaborate with the Analytics team to understand impacts of defects or implemented functionality to inform prioritization of user storiesShape and embody Charter and Digital Marketing culture and values, and instill those values in the product team and throughout the product itselfREQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeTechnical:Ability to effectively liaise with business stakeholders and technical development teams to drive product strategy.Ability to research and analyze information to provide data based evidence to justify product decisionsSolid understanding of the Agile frameworkStrong understanding of technical development processes and constraintsIntrinsic:Excellent quantitative, written and verbal communication skillsAptitude and eagerness to learn from a new environment and make an impact quicklyAbility to manage and foster changeAbility to deliver results in dynamic, ever-changing environmentsAbility to lead large, cross-functional teams in order to achieve business goals and resultsAbility to listen to multiple points of view and synthesize against goals for recommendationsAbility to plan, prioritize and organize effectively and independentlyAbility to handle multiple projects and tasksAbility to manage a team Ability to make decisions and solve problems while working under pressureAbility to show judgment and initiative and to accomplish job dutiesAbility to analyze and interpret data and synthesize recommendationsAbility to communicate with all levels of management and company personnelCultural fit:Track record of success in collaborating with team members across functions, tenures, levels of risk understandingComfort in a fast-changing environment. Ability to build a business and function in ambiguityMission driven orientation, believer in innovation, and authentic alignment with the Mission of Digital Marketing, to be the best in class digital marketing organization ? focused on maximizing sales through a focus on the customer journey, industry leading innovation, consistent execution and efficient budget managementEducationBachelor?s Degree in Marketing, Communications or related discipline and/or an equivalent experience is requiredMaster?s preferred but not requiredRelated Work Experience5-7 years of product management, including extensive experience with technical side of product development process2-5 years of experience with Agile frameworkPREFERRED QUALIFICATIONSExperience with telecommunications is a plusKnowledge of cable television, high speed Internet and phone products and services preferredMBA a plusWORKING CONDITIONSOffice environment