Careers

Marketing Sr. UX/UI Designer

  • Silicon Valley Bank
  • Austin-Bergstrom International Airport (AUS), 3600 Presidential Blvd, Austin, TX 78719, USA
  • Nov 09, 2020
[Information Technology]

Job Description

Description

Silicon Valley Bank is looking for an experiencedMarketing Sr. UX/UI Designer to join our Marketing Channel team within the SVB Performance Marketing organization. You should have a solid foundation in a user-centered design process, and the confidence to collaborate with various internal stakeholders and performance marketers to create exceptional digital client experiences. In this role you will lead UX/UI activities on marketing focused projects and collaborate on an interdisciplinary team. You should have an interest in all things digital, a natural curiosity in what makes users tick, and a growing ability to translate business goals into intuitive digital experiences.

You also possess superior UX/UI skills and are able to translate high-level requirements into interaction flows and design artifacts.You have aproven track record of building data-driven and impactful digital client experiences. You havea strong understanding and aptitude for external digital and industry trends and can translate such trends into actionable opportunities. You're comfortable in a highgrowth mindset and company.

Responsibilities

  • Lead and execute UX/UI activities including audits, user research, research analysis, ideation, whiteboarding, usability testing, and collaborative design thinking sessions
  • Execute on all design stages, from sitemaps and wireframes, to high fidelity visual design
  • Develop detailed client personas, client user journeys, informationarchitecture, interactive prototypes, user research plans, and reports
  • Validate concepts through usability testing and contribute to the design and execution of user testing scenarios
  • Participate in Agile ways of working in a cross-functional pod focused on building digital marketing capabilities and marketing campaigns
  • Drive continual design innovation in for SVB in our marketing earned owned and paid channels
  • Stay informed on new technologies, trends, and developments within the design community and share those findings internally

Practice Development

  • Contribute to the development of standards, governance and frameworks for UX Design
  • Contribute to the definition of UX measurement goals
  • Embrace a mentor/coach role for other UX/UI Designers
  • Be a key contributor to our ambitious and collaborative culture

UX/UI Design

  • As part of a marketing cross-functional team, lead and execute UX activities including audits, user research, research analysis, ideation, sketching, usability testing, and collaborative design thinking sessions within Marketing
  • Execute on all design stages, from sitemaps and wireframes, to high fidelity visual design
  • Develop detailed client personas, client journeys, informationarchitecture, interactive prototypes, user research plans, and reports
  • Articulate design rationale in the context of business and user needs
  • Evaluate client research, analyze, and share insights around clients' motivations, goals, and behaviors. Collaborate with ourCX teams aroundclient journeys and insights
  • Contribute towards the creation of design solutions that address client needs and strategic client objectives.
  • Ensure to communicate design decisions through frameworks, wireframes, and prototypes.
  • Validate concepts through usability testing and contribute to the design and execution of user testing scenarios.

Measurement/Optimization

  • Stay informed on new technologies, trends, and developments within the design community and share those findings internally
  • Evaluate performance and insights to identify opportunities to improve client experience journeys
  • Collaborate w/ other performance marketing teams such as analytics and channel marketing to measure and optimize existing designs


Qualifications
  • 8+ years of UX/UI design experience, ideally within marketing
  • 5+ years of UX/UI experience working on responsive web, mobile, or software projects.
  • Experience with usability testing
  • A strong portfolio of digital design work
  • Strong experience in agile/scrum environments
  • Experience working on medium to large-sized projects and teams, preferably in an agency environment. Relevant experience working in digital, or specific UX-related training at workshops, boot camps, etc. also considered.
  • Preferred Degree in interaction design or in a related field such as graphic design
  • Preferred Strong background in graphic design, motion graphics or other creative background.
  • 3+ years in B2B marketing / financial services is preferred
  • Familiarity with Agile methodology
  • Proven track record of building data-driven impactful digital experiences
  • Mastery of at least two pillars of UX (research, information architecture, UI, or interaction design), and desire to master other disciplines within the field
  • Deep knowledge across the full range of UX activities and methodologies including user research, usability testing, information architecture, interaction design, prototyping, and design systems
  • Proficient in some of the standard software tools (Microsoft Office, Adobe Creative Suite, Sketch, Figma, InVision, Axure, Confluence, JIRA, etc.)
  • Experience with facilitating design thinking sessions
  • Detail-oriented, analytical thinker with strongproblem solvingabilities
  • Ability tomulti-task and flex to meet shifting deadlines
  • Strong verbal and written communications, combinedwith technical acumen
  • Demonstrated performance and data driven marketing approach
  • Comfort creating UX artifacts and deliverables for responsive web and mobile apps.
  • Capable of clearly articulating UX design approach and rationale to teams and clients. Accepts direction with an open mind. Comfortable giving and receiving critique/feedback
  • Deeply curious and stays up-to-date on latest digital and design trends.
  • Growth mindset, comfortable working in high-growth company
  • Advanced storyteller
  • Digital interaction designer
  • Excellent visualdesigner
  • Ability to manage a variety of initiatives/projects in a fast-paced environment
  • Ability to navigate effectively through ambiguity
  • Strategic thinker and creative problem solver always looking for most optimal solution
  • Good planner; capability to "look around the corner" to determine risks and mitigating strategies
  • Strong work ethic and ability to work well in a team environment
  • Results driven


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Associated topics: gui, interactive producer, interface, ui designer, ui ux designer, user interface, ux, ux designer, ux ui designer, wireframing